Matt Harvey

Web development & digital design portfolio

Block N Load by Jagex Games Studio. Website:
Role: Senior front end developer, full time from November 2014 to February 2015.

Block N Load screenshot

In November 2014, because of the decline of Transformers Universe and the success of the studio’s upcoming game Block N Load, I was transferred into a small team of developers working on This project demanded a very quick turnaround and had to cater for all stages of the game’s launch, from initial announcement to full commercial release. The site is built using a heavily-customised WordPress installation, which allowed the team to develop the site very quickly while still giving the marketing team the level of control they needed through the CMS.

Transformers Universe by Jagex Games Studio. Website: (no longer active).
Role: Website Developer, full time from October 2012 until November 2014 when I transferred to Block N Load.

Transformers Universe screenshot
From October 2012 until the announcement of the game’s cancellation on the 15th of December 2014, I worked on the Transformers Universe project. In my time at Jagex, I have been involved in the development of the player-facing website and a number of supporting services such as an in-house CMS, monitoring dashboards and admin interfaces for various modules and services that the game relied on.

Men’s lifestyle magazine. Website: (redeveloped after company takeover).
Role: Webmaster, full time from March 2011 to July 2012.

Screenshot of the FRONT magazine website.
I began working at FRONT as an intern and joined the team as a full-time member of staff in early 2011. As the only web designer/developer on the team, I was given sole responsibility for the development and maintenance of FRONT’s website and social channels. I also took on the responsibility of the FRONT shop, including front end design and development, product management and some contract negotiation. For the first year, I was also the primary point of contact for both customers and suppliers.

In my first year at FRONT, their website’s traffic doubled and when I left, it was attracting over half a million unique visitors each month.

This graph shows the increase in unique visitors to the FRONT website after I joined in 2011.
Graph showing the increase in web traffic on through my first year of employment.

Key achievements:

  • Relaunched the website on a new web server with a redesigned structure that dramatically increased the site’s performance and allowed greater volumes of web traffic.
  • Led a campaign that introduced and promoted new static content on a regular basis, leading to a doubling of web traffic in my first year of employment.
  • Optimised the structure of the website for search engines, meaning that Google searches for the names of all FRONTs top models return their profiles on This is one of the key reasons for the rapid increase in web traffic.
  • Optimised the website and video content for mobile devices, leading to an immediate and ongoing increase in mobile web traffic.
  • Restructured the FRONT video service to increase usability and integrate affiliate advertising, leading to a continually increasing source of revenue.
  • Created and managed all aspects of the original FRONT shop and then took sole responsibility for the technical and administration side of the later relaunch with, leading to a seamless transition to the new platform and increased revenue from shop sales.

Website: (no longer active)

Screenshot of the SUPERSUPER website

While working at FRONT Magazine, the owners of FRONT, who were involved with SUPERSUPER magazine, passed my details on to their editor, suggesting that I make them a website. I took on the project alongside my existing role and consulted with the SUPERSUPER staff in the following weeks, creating a website that conveyed the unique character of the magazine and allowed their editorial team to update it through a WordPress CMS.

Gothic and Heavy Metal clothing company based in Croydon. Website:
Role: Web & Marketing Designer, full time for 6 months.

Screenshot of the Spiral Direct website.

In August 2010, I joined the Spiral team and managed a project to develop a new online shop, blog and social media presence. I joined the company at the beginning of the project and liaised with an external company who developed the e-commerce platform. This involved designing the website to a brief, constructing working page templates and creating Photoshop actions to batch process the company’s back-catalogue of over ten thousand product images to fit with the new design. I was also involved in restructuring the shop’s antiquated database system and used web analytics and recent e-commerce case studies to improve the user experience, leading to a boost in sales and positive customer feedback.

Key achievements:

  • Completely redesigned the Spiral website from the ground up to make it more user-friendly and make the design fit with the company’s brand image.
  • Created a blog on the WordPress platform and took control of their social media presence in order to allow the company to keep their customers up-to-date and promote return traffic.
  • Used e-commerce case studies and web analytics software to identify and fix a number of usability issues on the site, resulting in a more user-friendly experience.
  • Solved major problems with the company’s out-dated mail order system before it was integrated with the new shop, eliminating the possibility of duplicate records and simplifying the integration between the online shop and the mail order phone service.
  • Filmed and edited a video showing the design and manufacturing process of Spiral clothing, which was shown at fashion conventions and generated a great deal of interest from potential retail customers and distributors. Edited using Adobe Premiere and After Effects.